7AM Enfant

A toddler sitting on a beige corduroy sofa wearing a light pink long-sleeve top and pants with a small embroidered star on the chest.

FW26

FAUX CASHMERE

NEW DROP

3 girls wearing a fuzzy white sweater and beanie with hearts on it.

FW26

FUZZY LOVE

NEW DROP

Child in a large beige puffer footmuff sitting in a stroller with a blurred background

Best-Seller

blanket 212

Gear Up for Fall

Child with a pink backpack on a white background

BTS

IS here

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Fuzzy

They'll be obsessed

The Fuzzy Shop

Woman holding a baby and a large black bag against a brick wall.

Designed for parents on-the-go

Diaper Bags

Find yours

women-owned

We are a mother-daughter duo running a boutique business, designing pieces we know you'll love.

100% Vegan

Cruelty-free from the start! Because no animal should be used to keep your little one warm.

NYC ~ Paris

Our story started in Paris, and continued to NYC. Today, NYC is our playground & home base.

Toddler in a beanie sitting in a puffy black footmuff in a stroller with the background blurred showing wooden steps.

gear

Toddler sitting on a white bed smiling and wearing a Half white half taupe beanie. He is wearing a fuzzy taupe sweater and matching pants.

Apparel

Girl holding a lollipop wearing a pink jacket, pink beanie and a tutu with the playground blurred in the background. It is fall since the changing leafs colors have fallen to the floor.

Puffers

Mom holding onto the stroller handle with a blue stroller organizer that has bottles inside, strolling with a baby laying down in the stroller covered in a blue baby blanket.

Diaper Bags

Girl in a pink beanie and purple jacket is showing her back to us so we can see her purple backpack.

Kids Backpacks

Shop by age

FW26

COMFYWEAR

Fuzzy, Furry, Faux Cashmere...the cutest apparel for your little ones coming to you this week

cozy days ahead

Girl looking down and wearing a white fuzzy sweater and pants, with a red heart on the middle of her sweater and beanie.

Two sweaters overlapping. One sweater is white with red hearts on the center of sweater and on elbows and the other is pink with white hearts on the center of the sweater and on the elbows. Part of the fuzzy collection.

Girl wearing a pink fuzzy sweater and pants, with a white heart on the middle of her sweater.

A smiling toddler sitting on a beige corduroy sofa wearing a light grey long-sleeve collared polo, pants and ribbed beanie.

Baby in pink outfit laying in an oval basket on a bed with a teddy lovey toy laying next to her.

A baby gift set in a kraft paper box with shredded paper filler, featuring a light gray fuzzy long-sleeve top, leggings, and matching knit beanie with a cream gift bag accessory.

1 month old baby in a basket wearing a beige fuzzy sweater and pants with a white chunky blanket over baby.

Baby girl sitting on the floor on a blanket, wearing a light pink furry sweater with a bow on the collar and furry matching pants.

Happy girl is jumping on a beige corduroy sofa, wearing a light pink furry sweater with a bow on the collar and furry matching pants.

Girl wearing a light pink balaclava, light pink fuzzy sweater to match and a light puffer.

NEW IN

BACK TO SCHOOL READY!

Young boy with one leg up on the chair wearing a purple puffer jacket and dark grey backpack against a white background.

Woman and child walking together outdoors, both wearing winter jackets. The woman is holding a pink kids backpack.

Child wearing a pink puffer jacket, pink beanie and a tutu, holding a pink backpack and a lollipop on a white background.

Child wearing a light blue puffer jacket on a white background.

Two children wearing colorful puffer jackets on a light orange background.

A toddler wearing a black puffer jacket over a gray sweater and dark pants, captured mid-step against a plain light gray studio background.

Child with a backpack next to a wooden cubby with puffer jackets and a pink backpack hanging, with shoes in the lower part of the cubby on a white background.

READY FOR THE NEW SEASON

PUFFER & BACKPACK

SHOP BY GEAR

Our products universally adapt to your gear

a blond child with blue eyes in a stroller inside a footmuff with a colorful blurred out background.

On stroller

a baby looking to the camera while inside of a stroller, covered by a cream colored stroller cover with a fur collar that surrounds the baby's face. The background is a brick floor.

On Car Seat

sleeping baby in a grey wrap called the nido inside a bassinet.

In Bassinet

Woman holding her baby in a 7AM product called the k-poncho, with her hands inside her pocket, wearing a beanie because it's cold. The background is very green, as she is on a hike.

On carrier

Child wrapped in a white fur coat against a dark background.

THE 7AM GEAR GUIDE

Explore each piece & find the one that fits your family’s lifestyle.

find your product

cruelty-free fashion

100% VEGAN FROM THE START

We firmly believe no animal should be harmed in the name of fashion, beauty or entertainment (and EVER). We’re dedicated to protecting animals by using the highest quality vegan and cruelty-free materials to produce stylish products that are both functional and fashion-forward. We firmly refuse to be a part of the “standard” fashion industry that has exploited animals for decades. We are compassionate and progressive and our supply-chain choices reflect these sensibilities. We celebrate all lives and believe every living being should be free! Whether you’re buying 7AM mittens to keep your baby warm or a diaper bag to stay organized while you’re on-the-go, you can feel confident knowing your actions are serving as a positive voice for animals and your making a compassionate choice.

what's important to us

Ethical Sourcing & Production Quality

Combining clever designs, quality materials, and fashion-forward fabrics, 7AM ensures that each product is made to the highest quality standards. Our focus on superior craftsmanship guarantees products that are both functional, stylish and long lasting.

We prioritize ethical practices and complete transparency in every step of our production process. To achieve this, we collaborate closely with our team overseas located at each of our partner factories. We maintain a close, ongoing relationship with both the team and the factories, frequently visiting to ensure that all products are made to our premium standards in reputable production facilities. Our facilities are also BSCI certified, ensuring compliance with social responsibility and safety standards.

a baby inside a black footmuff sitting inside a stroller, with the background being a blurred out in a park with fallen leaves.

love for all

We give back

It is of our utmost priority to give back to all children of the world.

Every year we donate hundreds of pieces to underprivileged families by partnering with international NGOs such as World Vision, Room to Grow and Bundles of Joy. Our aim is to help keep as many children warm during the winter months and work towards the safety and warmth of all children across the globe.

We hope you can join us in our journey of giving back.

our priority

SAFETY FIRST

The safety of your little one is our top priority. We use superior quality materials that are toxin-free, hypoallergenic, and perfectly safe for both your baby and the environment. Our car seat covers are FMVSS 213 tested to ensure baby remains safe in case of a car crash. Our products really do embody the “style and peace of mind on-the-go” lifestyle.

mom is walking with her baby in a stroller inside a footmuff.

motto

ALWAYS MANAGE TO STROLL IN STYLE

Always focused on designing fashionably functional lines, 7AM’s developmental vision is to reach parents’ desires and needs by foreseeing trends and movements of the market. Safety is at the forefront of every cutting-edge design influenced by the rhythmic NYC lifestyle.

We believe every parent should stroll in style while keeping their bundle of joy safe and warm.

Free shipping

Free shipping over $120 & seamless returns.

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