7AM Cruelty Free

7AM loves life and we’re proud to be a PETA certified, 100% vegan company

CRUELTY-FREE & VEGAN

Since THE BEGINNING

We firmly believe no animal should be harmed in the name of fashion, beauty or entertainment. We’re dedicated to protecting animals by using the highest quality vegan and cruelty-free materials to produce stylish products that are both functional and fashion-forward. We firmly refuse to be a part of the “standard” fashion industry that has exploited animals for decades. We are compassionate and progressive and our supply-chain choices reflect these sensibilities.

We celebrate all lives and believe every living being should be free! Whether you’re buying 7AM mittens to keep your baby warm or a diaper bag to stay organized while you’re on-the-go, you can feel confident knowing your actions are serving as a positive voice for animals and your making a compassionate choice.

I don’t wear them. I don’t make clothes
with what belongs to them

animal-love

IT WILL HELP GRADUALLY REDUCE ANIMAL TESTING

Sadly, animals are bred and held in captivity for the sole purpose of testing products and they never get to see life outside of a laboratory. They are forced to endure non-stop torture to their skin, eyes, and other organs before ultimately being killed. There are alternative methods for testing products that provide safety and efficacy for humans without sacrificing the well-being of animals. By supporting brands with cruelty-free policies, you’re helping animals… and the bunnies say “thank you!”

IT WILL REDUCE THE NUMBER OF PRODUCTS MADE FROM ANIMAL MATERIALS

Testing isn’t the only form of animal cruelty. Many products actually use materials that are made from animals (leather shoes, wool coats). By purchasing cruelty-free and vegan products you are shifting your money towards companies that are socially conscious and interested in finding innovative alternatives. Using your purchase power to align with socially conscious brands is the first step towards supporting the lives of every living being.

IT WILL REDUCE THE ENVIRONMENTAL BURDEN

The environment is our responsibility and right now, we are experiencing an ecological catastrophe. Raising animals for the sole purpose of creating a consumable good is causing epic levels of environmental destruction from deforestation, land use, water depletion, and rising levels of greenhouse gases. Raising animals for food uses 45% of the Earth’s total land, which is responsible for 91% of Amazon destruction, using 80% – 90% of water consumption in the U.S. The solution is to buy vegan products and adopt a vegan lifestyle

IT’S SUPER EASY TO MAKE THE SWITCH

It’s easier than ever to be stylish and animal friendly. Some of the most popular fashion brands are now vegan friendly and cruelty-free and 7AM is proud to be one of the leaders in the industry. Look for certifications from PETA, CCF, and Leaping Bunny to be sure you’re buying from a brand that loves animals as much as you do!